Pre-Commerce - Latest Comments

Re: Why Big Data Matters and the Importance of Data Agility

Daniel Jason — Tue, 18 Sep 2012 02:17:26 -0000

absolutely fantastic Bob. Thanks for these insights. It's going to be very helpful to me at work.

Re: An Interview with Ekaterina Walter of Intel on The American Dream

MikeGrace — Mon, 30 Apr 2012 11:45:55 -0000

What a great and inspiring story! I love the family legacy that she has shared. I'm grateful for Ekaterina's reminder that the American Dream is still alive and just how wonderful it is. We are blessed to live in a country with many freedoms and opportunities.

Re: Why Big Data Matters and the Importance of Data Agility

Diane Parrish — Thu, 26 Apr 2012 16:01:28 -0000

Very exciting!

Re: Why Big Data Matters and the Importance of Data Agility

Ken Burbary — Thu, 19 Apr 2012 16:52:54 -0000

Congrats on the acquisition Bob. Really enjoyed this post. Couldn't agree more with "The most innovative leaders will have ‘data agility” as one of their core skills". Well said sir.

Re: Why Big Data Matters and the Importance of Data Agility

MikeGrace — Thu, 19 Apr 2012 12:55:00 -0000

This is great! Excited to see Ravel as part of the team. I look forward to the improved data agility that this will add to our work.

Re: Maybe 1% is all you need

Spike Jones — Fri, 13 Apr 2012 15:18:04 -0000

Why thank you, Brother Matthews.

Re: Maybe 1% is all you need

Greg Matthews — Fri, 13 Apr 2012 15:06:53 -0000

I like how you're flipping the script here, Dr. Jones. Nicely done.

Re: Council of PR Firms Breakfast at SXSW – Trends Report

AdamPedowitz — Fri, 09 Mar 2012 15:49:18 -0000

Great synopsis. I also thought Bob's point about the future of social media involving seamless integration across media was interesting and often overlooked when talking strategy.

P.S. I think we could sell a lot of t-shirts with the slogan: "Local is the new global" ... nicely done.

Re: Pre-Commerce Summit Preview – the Future of Social Health

Bryan Vartabedian — Wed, 07 Mar 2012 11:52:24 -0000

This will be an amazing kick off to SXSW. I'm honored to be involved. Thank you, Greg.

Re: Pre-Commerce Summit on March 8, 2012

BryanPerson — Tue, 06 Mar 2012 10:43:53 -0000

Looks like a great event, guys. See you on Thursday!

Re: How Brands Build Relationships: The StumbleUpon Solution

Ryan - Millicorp — Mon, 13 Feb 2012 14:31:19 -0000

I've been thinking about experimenting with a paid StumbleUpon campaign. Does anyone have any experience in doing this? Would love to hear about your results. Thanks!

Re: The Importance of Technology Community and Innovation

MikeGrace — Fri, 10 Feb 2012 10:23:11 -0000

This is very cool. Excited to see what comes of the effort by Sanofi.

Re: Insights for 2012 from Today’s Business Thought Leaders

AdamPedowitz — Wed, 28 Dec 2011 12:08:11 -0000

Awesome insights, and amazing to think of the potential for 2012. To me, these perspectives appear to take into account both the group desire to build into a movement, and the individual desire (among an influential few) to lead that movement. Now we must consider how to harness or access those distinct energies.

Re: Five transformational changes in social media for 2012 (for B2B)

Steve Schlabs — Thu, 15 Dec 2011 14:54:54 -0000

Bob - nice piece. What are your thoughts on b2c and c2c?

Re: Interview with Bert Dumars of Newell Rubbermaid (Part 2)

MikeGrace — Wed, 14 Dec 2011 10:32:59 -0000

"I truly believe that full immersion is the only way you can understand how Facebook, Twitter, Get Glue, blogging and the newest Location Based Social Networks like Foursquare really work." AMEN!!! I have seen lots of people share their opinion of different social networks and services without getting the full experience first. It just doesn't work any other way.

Hey! A fellow Leo Laporte listener! Thanks for sharing your insight and how you stay ahead of the trends.

Re: Interview with Bert Dumars of Newell Rubbermaid (1 of 2)

MikeGrace — Wed, 14 Dec 2011 00:54:11 -0000

It's cool to hear that Bert was looking at influencers for the Graco brand and trying to figure out where they were in the parenting lifecycle. Sometimes it's not enough or it's much more powerful if you know what stage a person is in the lifecycle of parenting, purchasing, etc. Thanks for sharing!

Re: Interview with Bert Dumars of Newell Rubbermaid (1 of 2)

Guest — Mon, 12 Dec 2011 11:25:16 -0000

This sounds great for virtual and business communities... but alongside this innovation I can't help but notice that Newell bought Rubbermaid with a promise to invest in the actual community where Rubbermaid had headquarters and manufacturing, then proceeded to shut down operations and move it out, leaving nothing now but the Rubbermaid store. This social impact not benefitting Ohio makes it hard to feel good about the social networking benefitting Newell.

Re: My Holiday Reading List for 2011

MikeGrace — Fri, 02 Dec 2011 10:29:18 -0000

Agreed! It's also on my list to finish this holiday season : )

Re: My Holiday Reading List for 2011

aaronstrout — Thu, 01 Dec 2011 19:10:44 -0000

Great list Bob -- and THANK you for being kind enough to include Location-Based Marketing for Dummies. I look forward to your feedback.

Best,
Aaron

Re: My Holiday Reading List for 2011

MikeGrace — Mon, 28 Nov 2011 10:50:02 -0000

Great idea! The holidays are a great time to read through some great books. I'll have to look into some of the books you mention.

Re: My Holiday Reading List for 2011

Mcbennett6 — Sun, 27 Nov 2011 22:48:22 -0000

Thanks for some good ideas, Bob. I'm still trying to get through Keith Richards' book. Love it, but making time to read it has been a challenge :-)

Re: Interview with Joel Babbit CEO of Mother Nature Network

MikeGrace — Mon, 21 Nov 2011 11:27:12 -0000

+1 for working "the 99%" into the post ; ) I love how a need was recognized and then action was taken. Also love what Bob says, "The key is to find the market’s unmet need and go forward, not get hung up on who the competitors are. Entrepreneurs create the future, they don’t copy the past."

AMEN!!

Re: Interview with Ferg Devins of Molson Coors Canada — Part 2 of 2

AdamPedowitz — Fri, 18 Nov 2011 10:07:20 -0000

I appreciate the nod to web enabling all content. So simple a concept and obvious a tactic, and yet so many companies and brands neglect it. Integrating your content and social properties is key to reaching a broader audience and creating a more seamless content experience. As you mentioned, "... working hard to enable all of our stories to be easily found and shared online," will certainly pay dividends in the "Google battle."

Great insights.

Re: Interview with Ferg Devins of Molson Coors Canada — Part 2 of 2

MikeGrace — Thu, 17 Nov 2011 12:00:01 -0000

Great questions with great answers! I've made some notes and annotations using Diigo here http://diigo.com/0l8nh but I'll share them here in the comment also.

- "our approach has shifted from one way to dialogue in these channels"
A company that realizes that it needs to shift from one way communication to a dialogue with their customers is headed in the right direction. This is what enables a company to move forward in the right direction in social media.

- "We are also intent on managing all of these touch points through a centralized relationship database"
Managing all those touch point through a centralized relationship database is interesting. This probably make it easier for a single person or a few people to stay in touch and on top of conversations that are happening across the web about their brand and products.

- "Our goal is to learn as much about these people as possible so that we can curate content and experiences that help them enjoy our brands more"
Helping customers enjoy your brand more through curating content and participating in conversations is awesome! Not just selling more but helping customers enjoy the product more. Genius!

- "... it still starts with listening ... across the web"
Listening across the web can be difficult. It's good that you have found a tool to help you do that.

- "We assess whether or not we can add value by jumping in, clarifying facts or shepherding consumers to another destination to get them answers to their most pressing questions"
I think it's cool that before jumping in to a conversation, the amount of value that can be added to the conversation is assessed. Smart.

Re: Are you at all QRurious?

MikeGrace — Tue, 15 Nov 2011 10:34:17 -0000

For me, QR codes are a success because they make my life easier as they were intended. Grabbing links from the web, newspapers, adverts, and getting friends contact information is all made easier through QR codes and I am grateful for that.